
Join Us at IFA 2025: Ulefone's AI Armor is Ready to Defy Extremes!
IFA 2025 | September 5-9, 2025 | Messe Berlin, Germany
Hey, everyone! We're thrilled to announce that Ulefone is coming to Berlin for IFA 2025, and we're bringing our most incredible lineup of rugged smartphones yet. Our mission has always been to build rugged phones that can handle anything you throw at them, but now we're taking it a step further. This year, our slogan is "(AI) Armor Defy Extremes," and we can't wait to show you how Ulefone AI Pro is making our devices even tougher and smarter.
From September 5th to 9th, you can find us at the Messe Berlin, where we'll be showcasing the future of rugged technology. We have so much to share, from a brand-new series to major updates to our fan-favorite Armor lines.
What We're Bringing to Berlin
Introducing the RugKing Series
This is a big moment for us. We are officially unveiling our all-new RugKing Series at IFA 2025. We've been working tirelessly to create a new dynasty of durability and we believe this series is a testament to our decade of innovation. We can't give away all the secrets just yet, but trust us, you won't want to miss seeing these phones in person.
The Armor 34 Series: A Projector in Your Pocket
We know how important long-lasting power is, so we've equipped the Armor 34 Series with a massive 25500mAh battery. But that's not all - we've also built in a powerful HD 150-lumen projector in Armor 34 Pro, turning your phone into an entertainment and work hub on the go. With its military-grade durability and MediaTek Dimensity 7300 5G AI SoC, this phone is the perfect companion for your wildest adventures. However, the non-projector version, the Armor 34, is also a great choice.
The Armor 30 Series: The Ultimate Multitasker
We believe a rugged phone shouldn't compromise on convenience. That’s why the Armor 30 Pro features a game-changing large dual-screen design, with a huge 6.95-inch 120Hz FHD+ front display and a super-useful 3.4-inch rear screen. Powered by the MediaTek Dimensity 7300X 5G AI SoC and with up to 32GB of RAM, Armor 30 Pro lets you switch between tasks seamlessly without missing a beat. Its family member, the Armor 30, replaces the rear screen with a Versatile LED Light and a Warning Light - a truly practical outdoor tool.
The Armor 28 Series: Our Flagship of Top Performance and Durability
The Armor 28 Series represents the pinnacle of our engineering. As our most powerful flagship, it’s the first rugged phone to feature the MediaTek Dimensity 9300+ chipset and a dual AMOLED display in its class. With a professional-grade SONY IMX989 1-inch main camera sensor, a huge 1TB of storage, and support for Wi-Fi 7, it sets new industry standards. We are especially proud of the Armor 28 Ultra Thermal Version, which features our next-generation AI-Powered Thermal Imaging, thanks to the revolutionary ThermoVue T2 chip.
We can't wait to see you at IFA 2025 to show you how Ulefone is paving the way for the next generation of rugged, intelligent technology. Get ready to experience what it means to Defy Extremes with us!