Ulefone’s IFA 2025 Showcase: The Fusion of Durability and Innovation
Reflecting on our time at IFA 2025 in Berlin, we are truly energized. The event was an incredible success for us, and the reception to our new products and vision has been phenomenal. We came to Berlin to show the world that rugged technology can be more than just durable—it can be intelligent, innovative, and seamlessly integrated into your life. Surprisingly, Ulefone won the IFA 2025 Innovation Awards.
The launch of our new global brand, RugOne, was a landmark moment. This new brand will lead our exploration into creating the most reliable and forward-thinking devices for outdoor adventurers. It’s a bold step that signals our commitment to pushing the boundaries of what is possible in the outdoor communication sector.
Unveiling the Future: Projectors, Power, and Performance
We captured significant attention with our new Armor Pad 5 Series. We are particularly proud of the Armor Pad 5 Ultra and its integrated 200-lumen ultra-bright projector. We saw firsthand how this feature resonated with people who want to bring cinematic experiences and professional presentations to any location. The feedback on its colossal 24,200mAh battery and Dimensity 7400X chipset was overwhelmingly positive. With features like dual 1,000-lumen Versatile LED Lights, Warning Lights, and a multi-functional handle-stand, it’s truly the ultimate tool for both professionals and adventurers. The 64MP infrared night vision capability also makes it perform exceptionally well in totally dark conditions.
The buzz around our Armor 29 Series was fantastic. The Armor 29 Ultra, with its massive 21,200mAh battery and Dimensity 9300+ chipset, proved that you don't have to compromise on power for ruggedness. The series is built with a striking design and features a large 6.67” 120Hz AMOLED main display plus a 1.04” sub-display. Its powerful camera system includes a 50MP main camera, a 64MP night vision camera, and a 50MP ultrawide lens. The Armor 29 Ultra boasts 8K video recording, 16GB RAM, and a huge 1TB of storage, with support for Wi-Fi 7 and BT5.4. The Armor 29 Pro Thermal includes AI-Powered Thermal Imaging, while the standard Armor 29 Pro offers the same core specs without the thermal functionality.
We were also excited to introduce the Armor 28 Series, which received great acclaim for its performance and next-generation thermal imaging. Our new RugKing Series also stood out, confirming our belief that durability and value should be accessible to everyone. The enthusiasm for the Armor 34 Pro with its built-in projector and the Armor 33 Pro and 30 Pro with their innovative dual-screen designs proves that our commitment to pushing boundaries is exactly what the market is looking for.
IFA 2025 was a powerful platform for us to share our latest innovations. We're returning from Berlin with a renewed sense of purpose, more confident than ever that our focus on rugged technology, AI integration, and user-centric design is the future. Thank you for being a part of this incredible journey with us.