The future of rugged technology is breaking boundaries, and we are taking it straight to São Paulo! Following our historic sweep at MWC 2026, Ulefone and our premier sister-brand, RugOne, are heading to Latin America's largest consumer electronics event: Eletrolar Show 2026.

Under the theme "AI Evolve Your Armor," we are showcasing a powerhouse lineup that completely redefines how artificial intelligence, flagship performance, and indestructible engineering intersect. Whether you are an outdoor adventurer, an industry professional, or a tech enthusiast who demands ultimate durability without compromising on style, our 2026 lineup is built for you.

The Show Stars: Meet the Lineup

Get ready for an up-close look at the ultimate ecosystem of rugged innovation. Here is a sneak peek at the groundbreaking devices waiting for you at our booth:

Ulefone Flagships: AI Meets Absolute Durability

Armor 28 Ultra: Our ultimate flagship monster, packing the MediaTek Dimensity 9300+ processor, a brilliant dual-display setup, and a cutting-edge 1-inch ultra Imaging system.

Armor 34 Pro+: Fresh off its global acclaim, this 25500mAh power beast perfectly balances flagship performance with an innovative, built-in projector, Versatile LED Light & Warning Light for work or entertainment anywhere.

RugKing 5 Pro: A heavy-duty powerhouse equipped with a massive 20,000mAh battery and a versatile, built-in LED that fires up to a maximum of 1,200 lumens. Engineered for extreme reliability in the most punishing work environments, it pierces the night with a specialized 20MP night vision camera.

Armor Pad 5 Ultra: A portable rugged tablet featuring an exclusive handle stand integrated with an ultra-bright projector. Powered by the Dimensity 7400X 5G SoC, it brings desktop-grade capabilities to the field with a 24,200mAh battery and 120W flash charging. The rear setup features a dual 64MP AI main camera and 64MP night vision camera system.

Armor Watch Series: The new star, Armor Watch Ultra, debuts with advanced features like HRV tracking, offline maps, and WhatsApp quick replies. Meanwhile, the Armor Watch Pro maintains its signature AI Chat and AI Watch Faces. The entire lineup boasts 5ATM, IP68, and IP69K ratings alongside certified MIL-STD-810H ruggedness.

RugOne Series: A New Era of Tech Aesthetics

Xsnap 7 Pro: The talk of the tech world. It features a revolutionary magnetic ecosystem and a world-first detachable action camera that redefines mobile photography. Under the hood, it packs a MediaTek Dimensity 8400 5G SoC, a 6.67-inch 1.5K AMOLED display, and a massive 9,300mAh battery—with even more flagship specs waiting to be discovered on site.

Xever 7 & Xever 8 Series: Masterpieces of swappable battery technology that usher in the era of Swappable Battery 2.0. Move from the Xever 7's ability to swap batteries without powering off, to the Xever 8's seamless swap feature that prevents critical tasks from shutting down. The Xever 8 also features a SonicX Super Speaker that rivals the volume of outdoor sound systems.

Xlink 7: An AI sports walkie-talkie powered by a 4G network to keep you connected globally when traditional radios fail. It supports full-duplex, real-time voice calls, allowing up to 5 devices to chat simultaneously.

Event Details—Save the Date!

Come visit us to test the water resistance, witness the drop durability, and experience the next generation of rugged AI firsthand.

Date: June 22–25, 2026

Address: Distrito Anhembi, São Paulo, Brazil

Booth Number: I38

Don't miss out on seeing how we are evolving the armor of the future. See you in São Paulo!